Covid-19 Pandemisinin Manisa İli Bağcılığına Etkileri

Abstract

This study was carried out to analyze the effects of the Covid-19 pandemic, on the production and marketing process of the producers dealing with viticulture in Manisa.The main material of the study was obtained from 71 producers engaged in viticulture in Manisa, through an online survey. Simple descriptive statistical averages and a five-point Likert scale were used in the evaluations. Production and marketing activities of the viticulture enterprises in the research region were not directly affected due to the Covid-19 pandemic. However, the effect of the increase in input prices used in production is quite remarkable (4.51). Also, the low price of grapes during the marketing forced the producers (3.72). For the sustainability of production, it is important to support the producers as much as the increase in the prices of the inputs used in production, it will be beneficial to give low-interest investment and business loans to producers. The use of alternative methods such as digitalization and  artificial intelligence in procurement and marketing activities can contribute to the solution of marketing problems.